How Dzen Differs from Other Platforms
On other platforms the service sends a post via API. Dzen does not have such a method: the channel pulls content from an RSS feed that the platform provides at a fixed URL.
This leads to three specific features:
- Publishing on the platform means “the material entered the feed”, not “the material is already on the channel”;
- Dzen crawls the feed not instantly — the material appears with a delay;
- Edits to the material are accepted by Dzen within 7 days after the first upload; after that they must be made manually in the Studio.
1. Connect Your Dzen Account
Section Accounts → Dzen. No token is required; specify only the channel name: it will become the feed title. After connecting, the platform will provide the RSS‑feed URL for your channel.
2. Verify Site Ownership
Dzen checks that the feed belongs to you via a verification meta tag. The verification code is issued by Dzen Studio — insert it in the account settings on the platform, and the meta tag will appear on the verification page.
3. Your Domain Instead of Ours
By default, links in the feed point to our domain. If you need the channel to link to your own site, specify your domain in the account settings — the platform will generate a PHP script for it.
The script is placed in the site root and serves four things: a verification page, the feed itself, article pages, and a sitemap. Article pages are mandatory: Dzen’s crawler follows links from the feed, and without them the channel moderation fails.
4. Choose Publication Type
In Dzen project settings there is a publication type, and it affects formatting:
- article — full markup works: sub‑headings, paragraphs, lists, highlights;
- post — short format, Dzen applies formatting only to links and lists.
If the content is long and structured, choose article.
What Dzen Requires from Content
- Title – mandatory. Material without a title is not included in the feed.
- Cover – jpeg, png or gif, at least 700 px wide. The platform stores images in webp and creates a suitable copy for Dzen automatically.
- Markup – only tags from Dzen’s set: paragraphs, headings, highlights, lists, blockquotes, links. A post containing other tags will be rejected before publishing and the reason will be shown in the card.
- Length – recommended minimum of 300 characters including spaces.
- Initial feed – at least 10 items must be present in the feed, and the site must have at least three publications in the last month.
Signature Under the Article
The signature from the project settings (or content‑plan theme) is appended to the end of each article — both in Dzen’s feed and on the article page. Links can be used in the signature: it’s convenient to direct the reader to a channel, bot, or other platforms.
Frequently Asked Questions
The material is published on the platform, but it’s not on the channel. Dzen does not crawl the feed immediately; please wait. Verify that the material entered the feed: it should appear among the latest published items.
The article arrived without an image. The image is either in an unsupported format or unavailable at the URL. Dzen will retry on the next crawl.
The article looks like a single block of text. The material was sent as a post, not an article. Switch the publication type in the project settings.